Some Guidelines On Podcasting Your Enterprise

Some Guidelines On Podcasting Your Enterprise


Podcasting is a comparatively new phenomenon that has been spreading the globe from around 2003. Podcasting is simply the activity of manufacturing and distributing a Podcast through the world wide web. Instead of being a fad or a trend, Podcasting has changed into a serious communication and marketing tool for many companies. What’s a Podcast?

Podcast is a term gleaned from Apple’s iPod ( initially introduced in October 2001 ). In reality, a Podcast is merely a mp3 audio file that is distributed on demand via the Net. A Podcast can be listened to straight from the web or downloaded to any MP3 gizmo – not simply an iPod! Most likely the greatest appeal of the Podcast is that it can be listened to at the amenity of the listener with a lot of employing commuting time.

The subject of a Podcast can be virtually anything nonetheless , Podcasts are sometimes in a series and enable the listener to subscribe using an RSS feed ( very simple syndication ) This is a genuine advantage for enterprises as not only does your first Podcast mention your business name and its activity but it reminds your audience when a new Podcast is available, therefore reinforcing your company message and identity.

Common Podcast subjects can be anything from product information delivery, help files, news stories, sports information, pastimes, comedy, instructions, debates, interviews, company coaching, internal company communication, convention recordings, customer testimonials for example. Content that gets them hookedThe key for using Podcasts effectively as a business tool is to get a subject that your market will find handy.

You are trying to get a group of regular listeners and thus must avoid making your Podcast a blatant advert for your services. If you provide your listener with useful content and information that has relevancy to them and their industry they may happily subscribe to your Podcast. Additionally, popular Podcasts spread more immediately over the Net giving your company tons of inexpensive advertising and PR.

Your Podcasts should usually be in the form of a themed series with each Podcast episode being in the region of 15-30 minutes in length. Having a planned format will help in keeping your programme flowing and sundry. It’s a good idea to consider making your content as changeless as possible ; of course , your Podcast will potentially be around for good.

Encouraging feedback and recommendations from your audience can help steer the programme into a direction that listeners desire. Popular features can be interviews, “how to” guides ( without giving your trade techniques away ), educational content, discussing helpful industry resources, talk shows, industry reports, reviews etc . There aren’t any set rules for Podcast content so don’t be scared to use your imagination.

Trying something new or different can make you unique and stand proud of others. Audio Quality Any person with a P.C and a mike can record a Podcast nonetheless , creating a pro sounding Podcast production is a different matter. If you’d like your company to project professionalism then you want to use a music studio or one of the increasingly large numbers of mobile Podcast producers.

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